You've heard it time and time again, "The money is in the list!" This is, after all, the Golden Rule of online marketing. But, where's the list? How do you get a list? What do you do once you have the list? These questions can all be answered with one word: Autoresponder!
Simply put, an autoresponder is an automated follow-up tool, which you set-up to check back with your prospects through email messages you create and schedule. There are various autoresponder services out there, but the most popular once, by far, are AWeber and Get Response. The reason these two services are at the top of the popularity ratings is that they are simple to use, offer several features like form-creation and broadcasting capabilities, and they have great deliverability ratios (all that means is that it is very unlikely for your messages be sent to your prospects' SPAM folders).
Now, the way an autoresponder works is by storing your prospect's information from your opt-in box and getting them on queue to receive your pre-set messages. So, if you have a website (blogs and Facebook business pages can also have opt-in boxes added to them) with an opt-in box which asks prospects to type in their name and email, once someone provides that information, the autoresponder takes care of the rest. Depending on the settings you have established, the new lead (what a prospect becomes after filling-in the opt-in box) will start to receive your messages according to the schedule you have set up.
Why do you need an autoresponder?
Well, the most obvious reason is that you need a way to build that infamous list! It is absolutely no use to you to have an offer people can only see once, especially if they make a purchase that first time. Also, autoresponders put your marketing and follow-up on autopilot. Think about it, you can set up your list so that people receive emails from you on a set interval for as long as you wish them to. And, the beauty of it is that after the initial set-up, you don't have to do anything else. Another beautiful aspect of having an autoresponder is that it allows you to "broadcast" or send one-time offers to your list with ease. This is another way of capitalizing on your list.
Should you get an autoresponder?
If you are serious about building an online business, then the answer is YES, ABSOLUTELY, WHAT ON EARTH AREYOU WAITING FOR! Remember, that the money is in the list. You cannot make a living on the internet if you have to go back every day and start from scratch! Imagine how long it would take you to do all the follow-up by phone or writing emails one at a time. AWeber and Get Response are also a great value for their cost. Both go for about $20/month. AWeber will give you the first month for $1. Get Response also has a free version, which can be a good way to test it, if you're still a bit skeptical, but it limits considerably number of leads you can store and broadcast. Also, if you are an affiliate to several opportunities or businesses, then you can broadcast your list with new offers. This means you no longer have to start a business venture from scratch!
Autoresponder: by far the BEST tool a network marketer could invest in. Not only is it essential for list-building, but it will truly put your lead management on autopilot. Get your account today!
Article Source: http://EzineArticles.com/4625214
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